12/12/2023 0 Comments Good headline for resumeDon’t think about personas when writing headlines. Instead, recall your brand’s purpose for the content (Step 1) – that often leads you to identify a more niche audience than your standard persona or target audience. That’s a good step for creating content but not for writing a headline. If your first instinct is to refer to your personas, resist it. While your content could be seen by anybody and everybody, who do you really want to see it? HANDPICKED RELATED CONTENT: The 3 Strategic Pillars Behind Every Winning Content Strategy 2. Write your #headline based on your brand’s purpose for the #content, says via #WritingTips Click To Tweet And, if your process allows you to use different headlines for secondary and tertiary purposes, write those, too. Pick the most important one, then craft the headline (and URL) around it. If you have more than one reason, that’s OK. Encourage a website visitor to read further.Get someone to click on it in an e-newsletter.Increase brand visibility (and clicks) on search engine results pages.In content marketing, every piece of content serves a purpose for your company. Identify your brand’s purpose(s) for the content Here is a seven-point checklist to help you create effective headlines every time: 1. With so much riding on the headlines, coming up with the perfect sentence to appear above the article can be challenging. The language needs to be intriguing, grab attention, and not to mention be accurate. It may hint at the purpose or context of the article. It must attract interest from the target audience, give potential readers a sense of the article, and demonstrate the brand voice. The headline must do more work than any other portion of the content. This single most important sentence of an article can’t be found inside the article.
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